Delhi Metro Rail Corporation (DMRC) has joined hands with IIIT-Delhi to enhance transportation efficiency through technological collaboration and innovation.
A memorandum of understanding was signed on Thursday (10 August) between DMRC and Indraprastha Institute of Information Technology Delhi (IIIT-D) through its Centre for Sustainable Mobility.
The joint initiative between DMRC and IIIT-Delhi envisages open transit data (OTD) and dynamic advertising screens on the Metro routes.
OTD refers to publicly-accessible transportation information like schedules and routes, offered in a standardised format. Its openness enables developers and researchers to create apps and services that enhance transportation efficiency.
IIIT-Delhi, with the support of DMRC, has started publishing its transit data like station details, fares, and schedules in general transit feed specification format on the OTD platform of Delhi.
It will improve the overall transit experience and will lead to the dissemination of information to passengers and help create a more seamless and efficient travel experience within the metro system.
By providing access to transit data, applications and services can be developed that provide information to passengers in various ways, such as through mobile apps, websites, or digital displays at transit stops and stations.
As part of the initiative, DMRC has installed dynamic advertisement screens at the gallery of Dwarka station (interchange of Blue and Grey Line) for digital marketing. The marketing agencies can register themselves on the online platform developed for this purpose.
The space available and the advertising rates for different time periods is available on the website. The marketing companies can buy time slots online for advertisement, make payments online and upload the advertising content (video/static).
This is the first-of-its-kind project initiated in any metro system in India. This collaboration signifies a step forward in technological innovation within the transit industry, as DMRC and IIIT-Delhi together embark on a journey to enhance passenger experience, advance technology, and reshape the future of public transportation.
The event was graced by DMRC managing director Vikas Kumar.
The signing of the MoU and the launch of the dynamic advertisement display was done in presence of Amit Kumar Jain, director operation and services, DMRC Ltd, Pushpendra Singh, Dean, IIIT- Delhi and Pravesh Biyani, Head, CSM, IIIT Delhi.