India’s largest two-wheeler maker Hero MotoCorp has commenced work on priming strategic markets prior to the launch of products and services under its emerging mobility brand ‘Vida’.
The company will introduce its inaugural product in the electric vehicle (EV) segment in the coming quarter. Further, its EV products will be exported to Europe and Latin America.
“Vida, Powered by Hero, is a global brand and we are working towards priming our strategic markets ahead of the products and services launch,” Hero MotoCorp’s senior executive Sanjay Bhan was quoted in a report by the Economic Times (ET).
He added, “Some of the key geographies for our EV products will be Europe and Latin America along with a few more markets.”
Moreover, the two-wheeler manufacturer is also looking to expand its presence in other international markets like Peru, Argentina, Kenya, Uganda, Tanzania, Nigeria, Bangladesh, Nepal amongst other countries.
The production of the Hero’s new electric mobility brand’s model will carried out at the company’s manufacturing facility in Chittoor.
The company has also collaborated with Taiwan’s Gogoro to establish a battery swapping network before the launch of its first electric two-wheeler.